We bring microdrama to life with agencies, brands, broadcasters and streamers. From casting and shoot to edit and delivery, our team combines years of drama production experience with a deep understanding of vertical storytelling.
Working alongside your team, we shape the production around your brief, your audience and your platform. With creative development and distribution support where you need it.
We build microdrama around what your audience feels, follows and talks about. Turning cultural insight into strategy, and strategy into stories they care about.
H3
Every H³
Hook
A reason to watch.
Heart
A reason to care.
Habit
A reason to return.
= Impact
We cracked the formula.Let’s make it work for your audience.
Casting, shoot, edit and sound. Built for vertical, from performance to final cut.
Distribution
Platform-ready episodes, social clips and a coordinated release. We track results and refine the rollout.
Original IP / Partnerships
Create something worth owning.
A series can become a returning title, a licensed format or a story that travels. Three ways to work with Every. Built around your ambitions, investment and rights.
Microdrama adds a new chapter to entertainment. Built for the small screen, it gives brands, broadcasters and streamers more ways to reach audiences, build lasting connections and develop original IP.
EVERY H³Hook × Heart × HabitThe equation is only the beginning.
Vertical drama brings episodic storytelling to the screens people carry everywhere. The opportunity is to build a series and an audience around this way of watching.
02Is the audience really there?
Your next audience is already watching.
On YouTube Shorts, TikTok, Instagram and streaming platforms. The strategic question is where your audience watches, what matters to them and what will bring them back.
03Isn’t microdrama just short-form content?
A clip gets attention. A story earns the next episode.
Microdrama builds characters, stakes and a continuing story across short episodes. Each episode has a job: reward the viewer now and give them a reason to continue.
04Why does vertical matter?
9:16 changes more than the frame.
Faces, movement and detail feel closer. We develop and shoot for that intimacy from the start, shaping the performance, composition and pace around the viewer’s screen.
05What makes people keep watching?
Hook. Heart. Habit.
A reason to watch. A reason to care. A reason to return. Every H³ connects these three forces across strategy, story, production and release. The formula is simple. The Playbook is where it gets interesting.
Every H³ is our creative method: Hook × Heart × Habit = Impact. It guides how we build each character, scene, cliffhanger and release. It turns audience insight into concrete creative decisions, which we test and refine for each series.
07Can microdrama really have meaning?
Small screen. Nothing small about the story.
Stories can move people, challenge perspectives and start conversations. Emotional depth and relevance are part of our development process from the beginning. It’s in our DNA.
08What’s the opportunity for my brand?
Build something your audience chooses to watch.
A series can turn your brand’s world, values or purpose into entertainment. Characters create connection; a continuing story gives that connection room to grow. We shape the role of the brand around the audience and the story.
09Where is the long-term value?
Views are temporary. IP can last.
A series can grow into new seasons, a licensed format or a story that travels across markets. Own it. Share it. License it. We build the partnership around your ambition, investment and rights.
We combine the instincts of storytellers with audience strategy and production designed for vertical viewing. Every H³ is the formula. The Every Playbook is how we apply it to stories that earn attention and mean something.
Inside the Every Playbook
Your next series. Starts here.
The thinking behind the stories. The craft behind the numbers. Meet our team, explore your microdrama brief and receive the Every Playbook.
